Meet Chelsie Patterson, founder of your new favorite card game, #craption!
1. What is #craption?
#craption is a card game that pairs hilarious pictures with witty captions. It’s unique because it uses social media users to generate content. In other words, YOU create the game by posting YOUR funny pics onto social media and tagging @craptionthegame.
2. What inspired you to start the company?
The idea for #craption came to me after I was denied from graduate business school where I hoped to learn about social enterprise. A few weeks later, I went to a friend’s house for a 'yuppy' game night and found myself laughing the entire evening. After this night, I decided to combine everything that makes me smile - games, humor and altruism - into something tangible.
3. You refer to #craption as a social enterprise. Can you explain this further?
In essence, social enterprise represents an advanced business model with an established social mission. For instance, Kickstarter recently became a Public Benefit Corporation and will donate 5% of their annual post-tax profits to arts education and organizations fighting inequality. #craption is committed to following in their footsteps and will donate 5% of our profits to a non-profit organization.
4. What is the funniest #craption you’ve come across?
As a general rule, people love funny animal pictures! A few months ago, I ran into a woman walking two pink and purple tie-dyed dogs. I snapped a picture, posted it on Instagram with the #caption 'Violet Beauregard taking her dogs for a walk'. It was a funny moment, I encourage you to check out the photo.
5. Is there a trick to making a good #craption?
It definitely depends on the audience. That’s what makes the game extra fun! During our pilot sessions, we played versions with pre-made captions, similar to Apples to Apples or Card Against Humanity, but it wasn’t nearly as funny as when people came up with their own #captions. Some people prefer puns, political jokes, inside jokes, even captions with their friend’s names in them.
6. What is your biggest fear as you launch the company?
Failing. The entire process is a huge emotional roller-coaster. Yesterday, I had someone back out of a funding contribution and it caused me to start questioning myself. However, when I hear positive feedback my emotions go skyrocketing! It felt incredible when someone told me, ‘This is going to take off! So proud of my fellow Buckeye’.
7. Can you provide one tip for our readers on how to persevere after a failure or let down?
I have failed so many times. In 2011, I started a social venture while I was traveling called Random Acts of Generosities and the idea never caught on. My advice is to never give up. Be fearless. Be optimistic. Be strong. Maintain who you are as a person. Strive to make our world a better place and eventually your hard work will pay off.
8. How has helping others - both through work and outside of work – impacted you?
Helping others makes me a better person. I have a greater appreciation for everything in my life and a deeper understanding of different cultures and perspectives.
9. Do you have a female role model? If yes, what have you learned from her?
My mom. My parents have owned their own business for over thirty years and it’s amazing to see everything they have accomplished. My mother is an incredibly strong and hardworking individual who always encourages me to go after my dreams. She’s taught me how to have a strong work ethic coupled with optimism.
10. Please include anything else you would like our readers to know.
As my mom always told me, ‘With a little hard work, you can do anything you put your mind to’.
If you're obsessed with #craption like we are, please join us in supporting Chelsie's Kickstarter campaign!