Without a doubt, the search for jeans that fit well in all the right places is something that many of us struggle with, often motivating us to shop for jeggings instead of sturdier denim. As we all know, stretch denim will wear and tear, and one of the key factors in finding long lasting jeans is concentrating on quality and wash, as advised by denim guru Chloe.
And once we have found our dream jeans that fit us perfectly, without much thought, we’ll claim that particular brand as our favorite. However, a good denim brand shouldn’t just be defined by that singular pair, considering style experts from Lyst managed to curate a variety of cuts and washes from various companies that may fit just as well as the jeans you already own. Additionally, some labels go the extra mile to make sure they comply with ethical standards, following guidelines that support the environment and surrounding community. If anything, those are the brands in which you should be finding those perfectly fitted jeans.
Here are a few eco-friendly and fair trade American denim companies to check out the next time you’re looking for jeans:
Instead of using indigo to dye their fabrics, they’ve ditched the chemical process and switched the dying agents with materials made from crab shells. This byproduct of food processing uses 60% less water, 40% less energy, and 50% less chemicals. A portion of their sales also goes to climate change and river conservation organizations to support the environment on all fronts. Other than their environmental impact, the unconventional raw denim they manufacture is considered versatile enough to wear in the office, as well as being exposed to the great outdoors.
A few months ago, actress and The Honest Company founder Jessica Alba worked with DL1961 to launch a Cindy Crawford-inspired line of jeans. The biggest reason for the collaboration is the brand’s green practices, which have reduced the use of dye, energy and water by 50%. An added bonus of the jeans is that they don’t stretch throughout the day, retaining their structure so that you can wear them over and over again.
Last year, this US brand headed a campaign that exposed the environmentally harmful production of denim, named “Denim is a Filthy Business.” Celebrated as a sustainable business, they include Footprint Chronicles on their website to show you every step of production and the story of those that make the jeans, and the tales of their partner organizations.