Meet Olivia Rink, fashion and lifestyle blogger and the creator of OliviaRink.com. After graduating from the University of Kentucky with a degree in Fashion Merchandising, Apparel, and Textiles, she decided to start her own blog to spread the word about petite-friendly brands and petite outfit inspiration. Now, she’s living in Chicago providing inspiration to everyone around her, including us! Read on to find out what keeps this 4’11” beauty on top of her game.
1. What does confidence mean to you and how do you portray that in your wardrobe?
Confidence is knowing who you are and dressing the way that you feel the most beautiful and comfortable. I think that is different for everyone. Personally, I feel the most comfortable when my clothes fit me really well and when they represent my own personal taste. I think that’s big when it comes to confidence; just knowing that what you’re wearing fits and aligns with your personal style.
2. Describe to me a day-in-the-life of a fashion blogger.
Every day and month is totally different. For instance, today I woke up really early and I had a couple Skype meetings and phone calls. Then, I went to lunch with a few Chicago bloggers. It’s so fun because I’m going to lunch with my friends, but it’s also a networking meeting, which I also consider business. It’s funny because you are really always working in the blogging world! In a little while, I will style an outfit for tomorrow’s shoot, contact the photographer, set up a time, pick out a location and then finish the full outfit so it’s ready to go! I will be coordinating my travel for New York and LA next week, and setting up sponsorships for when I’m out of town.
Every day is different. I’m not shooting every day. Some days I stay at home and answer/send e-mails for 7 hours, and some days I am shooting all day. There’s so much that goes into it. I love it! I wouldn’t trade the entrepreneur/blogger lifestyle for anything. It’s the coolest job!
3. What do you love most about the blogging/fashion industry and running your own blog?
I have always really liked fashion. What I love most about blogging and this industry is the freedom to express your creative side. I love shopping, picking out outfits, etc., but I love the production side of it, too. So, picking a shoot location to match the theme, writing the content, editing photos, and all the ways you can put your personal touch on an outfit is what I love. It’s a work of art.
4. How does being petite affect you in your day-to-day life?
It is the biggest challenge of my job! I am 4’11”! Alterations are huge. A lot of times when brands reach out to me about advertising, posting or collaborating with them, my first question is, “Do you carry petite or XS?” I can only alter something so much before it’s to the point of no return. I do have to model everything I wear! My whole thought process revolves around finding brands that cater to petites.
5. What advice would you give to someone who wants to start a blog?
In the beginning, determine if you want it to be a hobby or a full-time job. How passionate are you about what you want to blog about? Don’t go into it thinking it’s a business. Go into it because you love it and are passionate about it and it’s something that is going to make you happy.
6. What is one piece of advice you could give to a young girl that wants to find her dream job?
The first thing about “dream job” is that that is so vague. I get asked this question all of the time and how someone can get my job. My answer is, “I don’t even know what my job is!” I’m creating it every single day. I think it really comes down to deciding that you want that more than anything else and putting all of your effort into making it happen.
So, my best advice is to be extremely consistent. Follow up, follow up, follow up. If you want something, call or e-mail them 100 times! Persistence is key. Put yourself out there and do not be afraid if it’s not taking off right away.
7. How do you stay inspired?
As far as finding inspiration, I get it anywhere! From Pinterest, to coffee table books, to fashion magazines, if I find a photoshoot that was done in Vogue or on Pinterest, I’ll save it in a folder, so the next time I’m meeting for a photoshoot ill have those images for inspiration. We can strive to recreate that.
8. Who is your biggest role model?
My biggest role model is my mom. She’s helped my so much with my blog. It’s so nice to call her and have her read a post or ask a question before I post it. I value her opinion so much. She’s such an incredible woman. Also, my grandma is one of my biggest role models, as well. I’ve been so lucky with all of the women in my life. They have both really inspired me.